With its headquarters and production in Neumarkt and its plants in Arnsberg, Baruth, Gütersloh and Leutkirch, Pfleiderer is firmly rooted in the regions where its sites are located. From here, we operate internationally in a sensitive, highly networked environment. Our production and products have an impact on the environment and affect the interests of our diverse stakeholders. At the same time, our stakeholders contribute significantly to our corporate success through their perspectives, decisions and actions. Pfleiderer therefore maintains a conti- nuous dialogue with all stakeholders in the relevant markets and at all its sites.
This close dialogue takes place through- out the year as part of a dense network of events and opportunities to meet:
- Trade fairs and exhibitions
- Customer events
- Participation in local events
- Meetings agreed at short notice, e.g. in the context of site investment
- Active cooperation with associations
- Personal exchange with political decision-makers at local, state and federal level
„As a leading company in the engineered wood industry, Pfleiderer attaches great importance to sustainable relationships with all stakeholders. Here, too, it is important to act in a field of tension between economic, ecological and socio-political interests.“
Dr. Nico Reiner
Chief Financial Officer, Pfleiderer Group
We always maintain an open and transparent dialogue with our stakeholders. Because only those who act credibly will gain lasting trust. And trust determines not only the relationship with our employees and partners, but also our position as a company in society. By continuously establishing and maintaining sustainable stakeholder relationships, we aim to promote effective and constructive communication between all parties involved as a first step.
In exchange with our stakeholders we want to understand positions, identify trends and develop or deepen partnerships. In doing so, we consciously face up to critical issues and debates. This helps us to better analyse which next steps are necessary or expected from us in the individual fields of action. Conversely, in mutual exchange we can transparently present what scope for action we see in current challenges and what prerequisites and framework conditions are important for us. In principle, this applies to all our stakeholder dialogue formats: Feedback from our stakeholders significantly influences Pfleiderer's strategic considerations.
Good stakeholder relations are characterised by a continuous exchange in which everyone wins: Pfleiderer is involved through its high level of corporate ethics, respect for people and the environment, and through a variety of activities that also have an impact far beyond the company. We assume social responsibility and in return feel a steadily growing approval for our company and our commitment to sustainability.
As a company, Pfleiderer sees itself as having a duty to society as a whole. That is why we attach great importance to a continuous exchange with the most diverse interest groups. These include the people in the communities at our sites as well as decision-makers from politics, authorities, professional, trade and industry associations or the wide range of different companies and suppliers from the wood, construction and furniture industries:
- Sustainable forestry companies
- Wood trade
- Woodworking companies
- Construction companies
- Furniture industries
- Trade media
Furthermore, we regard our employees at all locations as internal stakeholders.
A permanent exchange of ideas is crucial for the consistent quality of stakeholder relations - to identify the interests and issues that concern our stakeholders and to which we must find the right answers with our services. But also to draw up joint guidelines for action based on the principle of sustainability. The list of relevant topics is constantly being updated and regularly adapted to the stakeholders' needs.
The topics that have crystallised as particularly important in discussions with external stakeholders clearly show the great interest in sustainable solutions. Internal stakeholders, on the other hand, focus on issues related to the workplace.
After identifying the most important topics, we assess their relevance together with the stakeholders and transfer them to a clear materiality matrix. This provides us with a clear overview of the stake- holders' requirements and can be adapted to changing conditions at any time.
„Success is achieved by pursuing a consistent goal that is the result of the overlap of stakeholder requirements.“
Head of Communication
The dialogue with internal and external stakeholders shows time and again that there is a great need to implement sustainable processes in companies and society alike.
Many partners ask about the origin of the processed wood and attach importance to the fact that it comes from sustainable forestry. Pfleiderer has been sourcing its raw materials exclusively from sustainable forestry for decades and has been certified according to FSC® (licence code C011773) or PEFC (licence code 04-32-0828) since 2007.
Wood is NOT procured and processed ...
- from illegal harvesting
- from areas where traditional and fundamental civil rights are violated
- from forests whose special conservation values are threatened by forest management
- from the conversion of natural forests into plantations or non-forest uses
- from forests with genetically modified tree species
- from areas where the ILO fundamental principles as defined in the 1998 ILO Declaration on Fundamental Rights at Work are violated.
In general, Pfleiderer acts according to the principle of using wood as a material for as long as possible in order to reduce the burden on forestry operations and reduce the amount of land required for planting. Wood binds the CO2 emissions caused by human activity to a large extent. This is why we actively support organisations such as "Plant for the Planet", which aims to counteract climate change through worldwide tree planting campaigns.
Cascade use, closed-loop recycling management and wood recycling are further requirements that are increasingly in demand by partner companies. To date, Pfleiderer has already carried out pioneering work in this area at its sites and established corresponding processes. For example, "waste products" such as residual wood, wood chips and sawdust are processed into high-quality wood-based panels that meet even the highest quality standards. Pfleiderer sites such as Baruth in Brandenburg are already implementing a model of recycling management.
Our company Heller Holz GmbH in Neumarkt takes over the acquisition of recycled wood chips from waste wood for chipboard production as well as waste wood for thermal energy generation at all German locations.
We see it as our obligation to continuously improve the energy efficiency of all our processes, taking into account the energy input and energy consumption. Strictly sustainable energy management therefore characterises all our manufacturing processes. This is characterised, for example, by environmentally friendly energy generation in our own combined heat and power plants at the Neumarkt, Baruth and Gütersloh sites.
We not only manufacture our products with the greatest care, but also within the framework of a certified environmental management system - energy selfsufficient and without releasing additional CO2. During production, we take into account the requirements of ecology throughout and have the effects on the environment regularly evaluated by an environmental officer in order to identify further potential for improvement.
We also endeavour to maintain our safety equipment and organisational measures at a high level at all times in order to prevent damage or limit its effects as far as possible.
All inbound and outbound transports are handled by our partner JURA-Spedition GmbH in Neumarkt. The entire JURA fleet meets the fuel-saving and low-emission Euro 6 standard. With well thought-out logistics management, we achieve a high level of delivery performance and at the same time reduce resource consumption, transport routes and emissions to a minimum. In this way, we also implement our high standards of environmental compatibility in the area of logistics.
When gluing panels, Pfleiderer relies on formaldehyde- reduced and formaldehyde-free solutions, such as the LivingBoard, which has been a synonym for sustainable construction for over four decades. In the meantime, Pfleiderer has converted its entire wood-based materials production to emission class E 0.5 and has the Blue Angel certification for large parts of its range.
At all Pfleiderer sites, we maintain a culture of trust based on acting on one's own responsibility. Our employees are given extensive opportunities to develop their skills and talents and are encouraged to make suggestions for process improvements through a bonus system. In addition to training courses on their work and job security, we promote the environmental awareness of the people who work for us through training courses. Further training can be provided through internal or external seminars.
From training to individual career planning and retirement: Pfleiderer attaches great importance to a sustainable relationship with its employees and treats each individual with appreciation and respect. Fair working conditions, which focus on aspects such as team spirit, health and satisfaction, ensure a high level of identification with Pfleiderer, long-term loyalty to our company and low staff turnover.
Maximum labour safety is guaranteed by regular safety training courses such as our hands-on training courses and "5 Minutes for Safety" as well as our "One-Safety" programme: employees are encouraged to report weak points and sources of danger so that they can resolve them. All countermeasures taken are documented. The efficiency of our occupational safety measures is quantifiable: In 2019, the number of accidents and associated sick days was significantly reduced across all Pfleiderer sites.
Responsible action is the basis Head of Communication of our business. For this reason, all our employees and partners must commit themselves to comply with the Pfleiderer Business Conduct Guidelines. We always act in accordance with the law and our internal ethical rules and principles. Our compliance system comprises clear guidelines, procedures and processes, which we communicate further in training courses and in our daily business. Continuous monitoring, compliance controls and a whistleblower system support us in ensuring company-wide compliance with our Business Conduct Principles.
Pfleiderer fulfils its social responsibility above all with many selective activities around the company sites. These include measures to promote the local cultural and sports landscape as well as support for social and environmental campaigns or the local fire brigade.