Brand promise once again delivered in a tangible way
“In times of global challenges, brands need attitude and vision,” says Lutz Dietzold, CEO of the German Design Council.
Two German Brand Awards 2026 — Gold in the category Excellent Brand: Chemicals, Materials & Supplies and Winner in the category Excellent Brands: Sustainable Brand of the Year, for the third time in succession — underline the strength of Pfleiderer’s brand strategy, which combines sustainability, innovation, product quality and service with measurable added value for customers.
RECOGNITION FOR STRATEGY, APPROACH AND IMPLEMENTATION
As a solution partner, it is our task to ensure that the ideas of architects, planners and fabricators can be implemented in the best possible way — future-proof and in line with current trends. Pfleiderer’s clear stance and strategic focus on sustainability, design, range, quality and service help us translate customer- and application-specific requirements into reliable solutions — and deliver on our brand promise in a tangible way.
With a total of 1,676 entries from 18 countries, the competition recorded strong participation this year. Receiving Gold in such a highly competitive environment — and being counted among the most sustainable brands of the year for the third consecutive time — is strong recognition of the substance of our brand work: genuine innovation, clear customer relevance and measurable added value.
SUCCESSFUL PRODUCTS: XTREME PLUS, ORGANICBOARD PURE AND LIVINGBOARD
Xtreme Plus, OrganicBoard Pure and LivingBoard were at the heart of the award-winning submissions. The three campaigns show how the brand strategy is translated into concrete product benefits:
XTREME PLUS
Super-matt interior design concepts: robust, easy-care design
surfaces with anti-fingerprint properties.
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OrganicBOARD PURE
resource-efficient decorative particleboard made from
100% recycled wood and 100% biogenic glue.
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LivingBoard
durable wood-based material solution for more sustainable
and healthy living construction + drywall applications.
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Together, they demonstrate how sustainability, design quality and practical added value for customers and users can be combined.
The renewed recognition with the German Brand Awards Excellent Brands: Chemicals, Materials & SuppliesandExcellent Brands: Sustainable Brand of the Yearconfirms the investment and work put into the brand and will help our customers not only hold their ground in a difficult market environment but also take a leading position.