SUCCESSFUL SERIES CONTINUED IN 2025: TWO GERMAN BRAND AWARDS FOR PFLEIDERER!
Consistency pays off! Pfleiderer wins two of the coveted German Brand Awards for the continuation of its corporate and product range strategy in 2025!
"Your brand is by far the most important investment you can make in your company."
If you believe the words of Steve Forbes, Pfleiderer is on the right track. We have once again succeeded in receiving the coveted award from the German Design Council and its high-caliber jury. With the title "Winner", the expert panel honors Pfleiderer in two ways: Both in the category "Excellent Brands: Building & Elements" and in the additional discipline "Excellent Brands: Sustainable Brand of the Year", the further development of our corporate and product range strategy has impressed.
Continuously turning vision into reality
Pfleiderer's brand development is based on a clearly defined vision: Pfleiderer pursues the goal of opening up new perspectives for its partners through uniquely sustainable engineered wood solutions. This is the basis for the regular revision of the collection, product range and services. With standards such as the Blue Angel, FSC and PEFC certification and innovations such as OrganicBoard Pure, the ecological dimension is firmly established in the portfolio. There are also highlights such as Cradle to Cradle certificates for LivingBoard, DecoBoard and PrimeBoard. Pfleiderer is also contributing to its own sustainability vision at company level with its ReSource concept for recycling materials and its leading positions in EcoVadis and Sustainalytics.
Leading the way as a sustainability champion
Pfleiderer used the regular revision of its collection to make its vision even more tangible in the conceptual orientation of the brand. To this end, the existing brand claim MAKE YOUR VISIONS WORK. was given the addition NATURALLY SUSTAINABLE. Added to this is the visual emphasis: all newly developed key visuals of all relevant application areas are complemented by a green facet in the form of a leaf strip, the branching of which picks up on the lines of the motifs. In this way, Pfleiderer's commitment is established at the highest level of the brand image.
"Our focus on sustainability, which is unique in the industry, combined with our application-oriented product range and collection design, ensures that our customers can not only survive in a difficult market environment, but can also benefit from us as a future-oriented problem solver," explains Stefan Göldner, Head of Product and Marketing Communication at Pfleiderer Germany.
Confirmation of outstanding brand work
The careful revision of the brand image was ultimately also able to convince the interdisciplinary jury of the German Brand Awards with its members from business, science, consulting, services and agencies. The double award for the brand makes it clear that Pfleiderer meets its self-imposed requirements in a pioneering way - from the conceptual development at brand level to the consistent product range and service policy through to implementation in transparent, customer-oriented communication measures.
