A wise saying goes: "Forecasts are difficult, especially when they concern the future." The year 2021 has impressively proven this. For the ongoing global pandemic, which has been occupying us for more than a year, has also shaped the past twelve months in an unpredictable way.
In the meantime, it has become clear: even under adverse conditions, life goes on - and we at Pfleiderer are pleased to have worked with you again this year to implement a whole series of highlights that could open up new perspectives for us and our partners in 2021!
What was still an enthusiastic announcement in winter 2020 has now become the cornerstone of our activities: the 2021-2024 collection. With plenty of innovations, a clear commitment to quality "Made in Germany" and a clear emphasis on what makes Pfleiderer special. The solutions combine design, function and constructive properties in such a way that you benefit from them to the highest degree.
We are very pleased that the campaign for the 2021-2024 collection has been well received in the market right from the start. After all, the positive perception makes a significant contribution to the success of Pfleiderer and all its partners. Additional confirmation from the experts was not long in coming: "MAKE YOUR VISIONS WORK." was awarded the German Brand Award 2020 in the category "Excellence in Brand Strategy and Creation". And in November 2021, the campaign was also awarded a "Special Mention" at the German Design Award. With this award, the expert jury of the German Design Council honours remarkable design achievements.
Speaking of remarkable design achievements: the new FunXTional products with their super matt surfaces deserve special mention within the 2021-2024 collection. They are available across all trades for high-pressure laminates, decorative panels and, with Duropal XTerior Compact, even for outdoor use. They combine a highly aesthetic look and velvety feel with robust, easy-care properties. A perfect example of a unique innovation that makes it easier for you, our partners, to distinguish yourself with your customers. The same applies to a multitude of other topics: With microPLUS® we enable the particularly hygienic finishing of surfaces without compromising on the other material properties and design diversity. It's a similar story with fire protection: here, too, Pfleiderer offers a wide, well thought-out range, from flame-retardant chipboard beams, with and without decorative coatings, to high-pressure laminates and fire protection panels. Of course, also with the greatest possible design freedom in our DST system.
2021 has clearly shown us how important digitalisation is. It has paid off to have focused on digital services for some time now. Already with the launch of the collection, a wide range of interactive solutions made your work easier. WorkApp, Room Designer, MoodBoard Tool, Digital Showroom, Product Finder, 3D Viewer for structures - the digital services make products vivid, simplify work processes and provide information on availability. At the same time, they allow the seamless integration of products and solutions into systems such as BIM, so that the handling of wood-based materials becomes as contemporary as the material itself.
The year 2021 has made it clearer than ever before: we need to rethink, in many respects. We at Pfleiderer have therefore significantly intensified our commitment to sustainability. With the first edition of our ESG framework, we are documenting our efforts to make Pfleiderer a future-proof partner for all our stakeholders - and to continuously and systematically become more sustainable in the key areas of materials, climate and people. As a member of the Climate Pact for the Wood Industry, we are doing everything we can to minimise our carbon footprint without compromising the quality of our products.
With our consistent circular economy and our innovative products, we are on the right track for this. For example, with LivingBoard, PremiumBoard and DecoBoard, which have been certified in the extremely demanding Cradle to Cradle™ Products Program. Or with the first complete range on the market that has been awarded the Blue Angel for its healthy living throughout - from raw boards to directly coated boards and HPL products.
After a year of challenges, many of you are surely wishing for a few quiet, reflective days. We are only too happy to join you in this wish.
We wish you a Merry Christmas with your loved ones, with much success, health and happiness for the new year! Enjoy yourself and recharge your batteries over the holidays. We look forward to taking off together with you in 2022!
Your team from Pfleiderer