Trends of tomorrow
Photos: Pfleiderer Germany GmbH
Know today what will be in tomorrow - that's what Pfleiderer's customers will experience at the Inspiration Days. At the end of 2017, the company presented trends, decors and structures that will shape the industry in the future.
The "Lenkwerk" Oldtimer Center in Bielefeld, Germany, and the newly designed showroom at Pfleiderer's Wieruszów site in Poland are perfect locations for inspiration. At the same time, the engineered wood manufacturer received a large number of customers there at the end of last year to inform them about the exciting new products and future trends in the industry. The demand was high. No wonder, because at hardly any other event such an intensive exchange takes place.
The decoration management team headed by Christiane Gebert, Head of Design and Development, is responsible for the new designs at Pfleiderer. Based on intensive trend research, they develop the decors and structures of the future. The innovative trends were presented in four inspiring theme worlds. There were also innovations in terms of surfeace tectures with which the guests could be surprised. In addition to the surface textures developed and presented at interzum during the course of the year, four new composite structures were presented at the Inspiration Days with Corrosio, Sandpearl, Classic wood and Roxano.
The multitude of innovative designs and innovations was a particular challenge at the latest Inspiration Days. In order to perfectly adapt to the development cycles in the industry, the event in Germany was brought forward three months. At the same time, the Inspiration Days celebrated their premiere at the location in Poland. And both the sales and marketing team and the customers were consistently satisfied.
Because whether customer or employee - from the intensive exchange everyone can take something helpful and valuable for itself. The anticipation for the next Inspiration Days is already high and the tension on the trends for 2019 is also rising.
Text: Artgerecht Zwo, Jule Milbrett