Presentation of product novelties
Photo: Pfleiderer Deutschland GmbH
Information on the strategic orientation of corporate policy and the presentation of Pfleiderer's new products were the most important topics at the meeting with representatives of the Pfleiderer partner network, to which the engineered wood manufacturer invited to the Hotel Andels in the heart of the Polish city of Łódź
Mr. Ivo Schintz, CCO and member of the Board of Management of Pfleiderer Group S.A. took part in the event. "Meetings of company managers with representatives of Pfleiderer partner companies are always a good opportunity to provide important information, to hear the opinions of our partners and to develop good solutions for the future," said Ivo Schintz. At the meeting, Pfleiderer presented its strategy for the immediate future and explained investment projects in the area of machine technology, modern marketing and logistics concepts and IT solutions. "Growth forecasts reflect the good mood on the Polish furniture market. According to estimates, the value of furniture production will increase by 18% to PLN 50 billion by 2020", berichtetMichał Bąk, Head of Sales Trade Poland.
All products in Pfleiderer's portfolio are based on the latest global design trends in interior design. At the meeting, Pfleiderer presented the new PrimeBoard, an innovative high-grade wood-based panel in high-gloss and XTreme Matt and Duropal HPL Compact Exterior, a new compact laminate for outdoor applications.
Pfleiderer also provided information on its new range of worktops and composite elements, which will be launched via new sales channels Castorama, Leroy Merlin and Bricomarche. It is an important contribution to the development of our sales Network.
Text: Pfleiderer Deutschland GmbH