Objectives and Strategy
The Pfleiderer Group’s overarching objective is to continually extend its leading international market position and, in turn, to drive forward the further sustainable increase in its enterprise value.
Profitable growth by focusing on the engineered wood segment: By concentrating on engineered wood, Pfleiderer generates a high level of organic growth. The acquisition of Kunz and Pergo has considerably improved our market position in recent years: Pfleiderer belongs to the biggest supplier of engineered wood in the world. Going forward, we want to continue our earnings-driven growth through organic development in the engineered wood sector.
Diversification by products and regions: The proportion of high-margin products will be selectively increased by developing brands and services. In addition, our presence in regional markets offering above-average growth levels will be reinforced. The risks associated with cyclical economic trends are mitigated by product-related and regional diversification.
Cost leadership: Most engineered wood products are standardized mass products. Critical success factors include effective operational management and continual cost reduction. In this context, the size that the Pfleiderer Group has now reached is a key advantage. Synergy potential can be leveraged by exploiting economies of scale. Pfleiderer implements pro-active, forward-looking capacity and cost management policies.
Tailored regional strategies: In Western Europe and North America, we will use our leading position to seize the opportunities that emerge from the continued market consolidation. In the high-growth Eastern European markets, we will systematically extend our presence by and increasing our capacity.
